Privacy Policy

1. Introduction

This Privacy Policy describes how Healthy Holistic Homes LLC ("Company", "we", "us", or "our"), a US company operating under the brand name Baby Acrobatics by Healthy Holistic Homes, collects, uses, discloses, and protects your information when you use our website (https://babyacrobatics.com/) and related services (collectively, the "Service").

Although we are based in the United States, we serve customers globally and are committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Data Controller Information

The data controller responsible for your personal data is:

3. Information We Collect

We collect several types of information to provide and improve our Service:

3.1 Information You Provide

• Account Information: Email address (we use magic link authentication, no passwords required)
• Payment Information: Billing address, payment card details (processed securely by Stripe - we do not store full payment card numbers)
• Contact Information: Name and email address when you contact support or subscribe to our newsletter
• Purchase Information: Products purchased, transaction amounts, dates, and payment status
• Child Information: Your child's name (or nickname) and date of birth, which you provide so we can recommend age-appropriate exercises

3.2 Information We Collect Automatically

• Device Information: IP address, browser type, device type, operating system
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Cookies and Tracking: We use cookies and similar technologies (see Section 7)
• Marketing Data: UTM parameters, campaign sources, conversion tracking data
• Payment Session Data: Payment intent IDs, transaction identifiers

4. Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

• Contract Performance: To process your orders, create your account, and provide access to purchased content
• Legitimate Interests: To improve our services, prevent fraud, ensure security, and conduct marketing to existing customers
• Consent: For email marketing to non-customers and certain cookie usage
• Legal Obligations: To comply with tax laws, respond to legal requests, and maintain transaction records

5. How We Use Your Information

• Process transactions and deliver purchased products
• Create and manage your account
• Send order confirmations and important service updates
• Provide customer support
• Send marketing emails (with your consent)
• Improve our website and user experience
• Analyze usage patterns and website performance
• Prevent fraud and ensure security
• Comply with legal obligations
• Process refunds and handle payment disputes
• Personalize your experience and recommend products

6. Third-Party Service Providers

We share your information with trusted third-party service providers who assist us in operating our business:

6.1 Payment Processing

• Stripe: Processes payments securely. They may store your payment information for future purchases.View Stripe's Privacy Policy

6.2 Email Marketing

• ConvertKit: Manages our email lists and sends marketing emails.View ConvertKit's Privacy Policy

6.3 Analytics & Advertising

• Google Analytics: Analyzes website usage and performance
• Facebook Pixel: Tracks conversions and enables targeted advertising
• Google Tag Manager: Manages tracking scripts and tags

6.4 Infrastructure

• Vercel: Hosts our website and may process visitor data
• Database Services: Store user accounts and order information

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Keep you logged in to your account
• Remember your preferences
• Analyze how you use our website
• Deliver targeted advertisements
• Track marketing campaign effectiveness

Types of Cookies We Use

• Essential Cookies: Required for the website to function (e.g., authentication, security)
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
• Marketing Cookies: Used to track advertising effectiveness and deliver relevant ads (Facebook Pixel)
• Preference Cookies: Remember your choices and settings

You can control cookies through your browser settings. However, disabling certain cookies may affect your ability to use some features of our Service.

8. Your Rights Under GDPR

As an EU data subject, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to certain types of processing
• Right to Withdraw Consent: Withdraw consent at any time
• Right to Complain: Lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us at support@babyacrobatics.com. We will respond to your request within 30 days.

9. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Account Data: As long as your account is active
• Child Information: As long as your account is active, or until you delete it yourself (no backups retained)
• Transaction Records: 7 years for tax and legal compliance
• Marketing Data: Until you unsubscribe or request deletion
• Analytics Data: Typically 26 months (Google Analytics default)
• Support Communications: 2 years after resolution

10. International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data outside the EEA, we ensure appropriate safeguards are in place:

• EU-approved Standard Contractual Clauses
• Adequacy decisions by the European Commission
• Privacy Shield certification (where applicable)

11. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of data in transit (SSL/TLS)
• Secure payment processing through PCI-compliant providers
• Regular security assessments
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

12. Children's Privacy

Our Service is directed at parents and caregivers, not children. We require users to be at least 18 years old to create an account.

12.1 Information About Your Child

To provide age-appropriate exercise recommendations, we ask parents to provide:

• Your child's name or nickname
• Your child's date of birth

Important: This information is provided by you (the parent or guardian), not by your child. Your child does not interact with our Service directly.

12.2 How We Use Child Information

• Purpose: Solely to personalize exercise recommendations based on your child's developmental stage
• Storage: Only in your active account - we do not keep backup copies
• Sharing: We do not share your child's information with third parties for marketing purposes

12.3 Your Control Over Child Information

You have full control over your child's information:

• Direct access: View your child's information anytime in your account settings
• Edit freely: Update or change this information yourself at any time - changes take effect immediately
• Delete anytime: Remove your child's information directly from your settings

We do not keep backup copies of this information - when you change or delete it, it's gone from our systems. You are fully in control of your child's data.

12.4 Children Under 16

We do not knowingly collect personal information directly from children under 16. If you believe a child has provided us with personal information without parental consent, please contact us immediately at support@babyacrobatics.com and we will delete it.

13. Marketing Communications

With your consent, we may send you marketing emails about our products, services, and special offers. You can opt out at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us at support@babyacrobatics.com
• Managing your preferences in your account settings

Note: We will still send you transactional emails (order confirmations, account updates) even if you opt out of marketing.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. For significant changes, we may also notify you by email.

15. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

16. Data Protection Officer

Due to the nature and scale of our data processing activities, we are not required to appoint a Data Protection Officer. However, we take data protection seriously and you can contact our privacy team at support@babyacrobatics.com for any data protection matters.

17. California Residents (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You may request information about the categories of personal information we collect, the purposes for collection, and the categories of third parties with whom we share it.
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: You may opt out of the "sale" of personal information. Note: We do not sell personal information in the traditional sense, but some data sharing for advertising may qualify under CCPA's broad definition.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise these rights, contact us at support@babyacrobatics.com with "CCPA Request" in the subject line.

18. User-Submitted Content

When you submit testimonials, reviews, photos, or other content, we may display your first name, general location, and the content you provided on our website and marketing materials. We will not display your email address or full name without explicit consent.

You may request removal of your content by contacting support@babyacrobatics.com.