I run Baby Acrobatics, a program and app focused on infant movement that teaches parents how to help their babies develop motor skills. I've built it mostly solo over the past two years. It's working, but I've become the bottleneck.
I'm looking for a senior, hands-on content operator to build and run the team, pipeline, and operating system around the content so the business can grow beyond what one person can keep moving alone.
Most of the audience is on Instagram. The other platforms have grown more slowly because I haven't had the capacity to develop them properly. A lot of the existing work could become strong long-form YouTube content if it were adapted well, and I also want to build a real presence on X.
The role
Your first mandate is to build and run the content engine around Baby Acrobatics: decide what gets made, manage the people making it, protect the quality, and make sure it ships consistently across every platform.
I remain ultimately responsible for the brand, voice, product, and final editorial calls. But I'm not looking for someone who silently takes orders. You should have strong content judgment, bring ideas without being asked, push back when something is weak, and then take full ownership of turning the decision into finished work.
This is a player-coach role. At first, you'll be very hands-on while building the system and team. As trust and results compound, the scope can expand into hiring, broader team leadership, partnerships, launches, and selected company operations.
For an exceptional long-term fit, there is a genuine path to second-in-command responsibility and an earned path to meaningful ownership.
What you'd do
- 1
Build and run the content engine
Decide what gets filmed, what gets pulled from old footage, what goes where, and when. Keep the calendar at least a few weeks ahead. Ship at least five strong posts a week across reels and carousels, plus Stories, with each piece adapted to the platform rather than blindly cross-posted. Watch for seasonal moments and opportunities that matter to parents.
- 2
Build and lead the creative team
Manage the editors and carousel designers we have today, then identify what the team needs next. Write briefs clear enough that nobody is guessing, set deadlines, review the work, request corrections, and raise the standard over time. Recruit, trial, and replace people when needed. Make sure every person knows what they own and what good looks like.
- 3
Keep me producing
I generate a lot of ideas and can become the bottleneck in actually filming them. Set shoot days, tell me exactly what needs to be filmed, make sure the scripts and references are ready beforehand, and check that it gets done. Read scripts before filming and flag anything that is unclear, weak, repetitive, or likely to be difficult to produce.
- 4
Turn audience signal into better content
Go through comments, DMs, search behavior, and platform performance to find what parents are actually asking for. Saves, shares, completion, and conversion matter more than vanity metrics. Bring the useful signal and your own recommendations into our discussions so the pipeline gets smarter rather than simply busier.
- 5
Build the operating system
Create a clear calendar, production workflow, asset library, review process, and written set of standards for what we always and never do. Document the system while you run it so the business does not become dependent on your memory any more than it should be dependent on mine.
- 6
Expand what you own
Content is where the role starts because content is the engine of the business. As you prove what you can own, there is room to take on more hiring, platform expansion, partnerships, affiliates, launches, team execution, and selected company operations. The more you own well, the more I hand over.
What success looks like after 90 days
- ✓The content calendar is at least three weeks ahead and everyone knows what is being made, by whom, and by when.
- ✓At least five strong pieces of content ship every week, plus Stories, without last-minute scrambling becoming the default.
- ✓Shoot days happen on a consistent schedule and I arrive knowing exactly what needs to be filmed.
- ✓Editors and designers receive better briefs, hit deadlines more reliably, and need fewer rounds of avoidable corrections.
- ✓Existing footage and proven ideas are being systematically repurposed instead of disappearing into the archive.
- ✓We have run at least one meaningful content expansion test outside Instagram, with a clear decision about what happens next.
- ✓I am no longer manually moving every task, chasing every person, and holding the entire operation in my head.
Useful bonus
Experience with brand partnerships, affiliates, sponsorships, or product launches would be a meaningful advantage. It is not the primary requirement. Building the content operation is. But these are natural areas for the role to grow into once the core machine works.
Who I'm looking for
- ✓You have led content for a creator, founder, education company, wellness brand, parenting brand, or adjacent media business and can show what you personally owned.
- ✓You are a player-coach. You can set direction and build the system, but you are also willing to get inside the calendar, briefs, scripts, footage, and feedback loops yourself.
- ✓You have managed creative people before. Ideally, you have also hired, trialed, developed, and replaced editors, designers, producers, writers, or social team members.
- ✓You are content-native. You follow what is working because you find the space interesting, have actual taste, and understand that each platform rewards different behavior.
- ✓You can create a production system in Notion, Airtable, ClickUp, or another tool and explain why it works instead of hiding behind complexity.
- ✓You push back when you disagree, take direction once a decision is made, and are comfortable doing important work behind the scenes.
- ✓You write clearly and respond quickly. Most of our work is async through Slack, Loom, written briefs, and direct feedback.
Who this isn't for
This isn't an entry-level role, and I don't have the capacity to teach the fundamentals of content production or team management.
It's not a pure strategy role for someone who wants to advise from a distance while another person handles execution.
It's not a social media scheduling role. You are responsible for the operation that creates the work, not only uploading finished assets.
It's also not for someone primarily looking to build their own audience and use this as a stepping stone.
Logistics
Full-time, remote, contractor to start, paid in USD. I'm based in Costa Rica (UTC-6), so substantial overlap with my working day is required. The Americas are ideal. Being in Austin or Miami is a plus, but not required.
Compensation is discussed in the form. The role starts as a paid operating position. Any deeper long-term upside is earned through sustained results and the quality of the working relationship, not promised based on interviews alone.
The process
- 1Application or warm introduction.
- 2Initial call and review of specific work you have owned.
- 3Reference calls.
- 4Paid trial project using real Baby Acrobatics work, about a week.
- 5Paid 30-day working trial.
- 6Ongoing role, with scope expanding as you prove what you can own.
How to apply
Warmly referred?
If someone I know has personally recommended you, ask them to make a three-way introduction. You do not need to complete the full application before our first conversation.
Applying directly?
Complete the application below. It takes about 30 to 40 minutes, so do it in one sitting when you can give it proper attention. Direct applications are reviewed through the form, not by DM or email.